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EMC Forum 2012 – Transform: Business+IT+Yourself

Get ready for EMC Forum 2012: the one-day conference that aims to transform the way you see the future of business, IT – and yourself.

  • Learn why cloud computing and virtualisation are key to mastering the new IT realities.
  • Find out how you can unlock the value in Big Data for your business.
  • Discover the knowledge, skills and support that will transform you to meet the challenges ahead.

EMC Forum is a unique opportunity to connect and network with your peers in the region. You’ll hear local and international insights from high calibre keynote speakers and presenters, and case studies featuring the latest integrated solutions from EMC and our partners. To complete the package, a hand-picked selection of our partners will be exhibiting their products, and our VLab will offer technical training from EMC engineers.

Don’t miss this essential event. Register now to join EMC and our partners at EMC Forum 2012.



Month 1, 2012






Street 2
55555 City

Venue site »

Time is running out

Register today to learn how you can transform your IT organization, transform your business, and accelerate your career.


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Dennis Hoffman, Senior Vice President, Service Provider

Dennis Hoffman is Senior Vice President, Service Provider at EMC. In this role, Mr. Hoffman is responsible for the development and execution of the company’s service provider strategy and related initiatives.

Mr. Hoffman is a 25-year veteran of the high-technology industry. Prior to his current role, he was responsible for the overall performance of the company’s Virtual Computing Environment coalition with Cisco and VMware to help organizations around the world capture the promise and benefits of pervasive virtualization and private cloud computing. Before that, he was responsible for the professional development, productivity and technical excellence of EMC’s global presales organization, as well as the performance of EMC’s Education Services offering and organization. Mr. Hoffman was previously responsible for the strategy development, execution and financial performance of RSA’s Data Security Business Unit, as well as strategic planning, strategic partnerships and business development for the RSA Division as a whole. Before starting his role at RSA, he led the team at EMC that developed and initiated the execution of the company’s information security strategy. In his first role at the company, he led product marketing for EMC Software Group.

Previously, Mr. Hoffman served as CEO and Co-founder of Storigen Systems, a pioneering developer of distributed storage networking software that was acquired by EMC in October 2003. Mr. Hoffman also spent six years at Avid Technology where he was responsible for the marketing and business development of its storage and networking products, and he has held strategy consulting and engineering roles at companies including Marakon Associates, Eastman Kodak and Polaroid Corporation.

Mr. Hoffman graduated from Union College with a B.S. in Electrical Engineering and holds an MBA from Harvard University.

William J. Cuthrell (Jay)

Jay Cuthrell is a thought leader within the Office of the CTO at VCE (A company formed by Cisco and EMC with investments from VMware, and Intel) working with service providers, systems integrators, ISVs, and media & entertainment companies to deliver converged infrastructure. He is a frequent industry speaker based in RTP, NC and Missoula, MT. Previously, as a strategic technology consultant with he worked with service providers, startup companies, and investment groups in addition to writing for ReadWriteWeb and Telecompetitor. He has held CTO, VP, and GM roles at Digitel and NeoNova (an Azure Capital and Bridgescale Partners portfolio company) and infrastructure consulting roles working domestically and internationally for Fortune 500 clients. He also served at Scient (formerly iXL now Publicis), Nortel, Analysts International, IBM, and NCSU College of Engineering. He holds a BS in Materials Science and Engineering from North Carolina State University and grew up in Beaufort, NC. His blog can be found at

Deepak Narain

Deepak Narain is the Regional Presales Manager for VMware in the Middle East & North Africa. In this role, Deepak and his team are responsible for helping customers accelerate their IT transformation by leveraging the power of virtualization and cloud computing.

Prior to VMware, Deepak has held leadership positions in engineering, marketing and product management at a number of leading IT vendors including EMC, Lucent Technologies and Ascend Communications. Deepak holds an MBA from Boston University, a MS in Computer Science from WPI and a BS in Electrical Engineering from the University of Notre Dame.

Fawaz Ouaida - Customer Solutions Executive – Data Center Architecture

Fawaz is currently leading Cisco’s Data Center Practices solutions, working with various customers in the Middle East region to develop and execute on their cloud strategy; introduce VDI and migrate RISC platforms to X86.

With over 25 years of rich IT experience in management, infrastructure, communication, operation and applications; Fawaz held the position of Operation and Infrastructure Head at Bank Albilad before joining Cisco in 2008; prior working for IBM and subsidiaries in many roles from system administration, operation management and network architecture.


Time Keynotes - Kingdom Ballroom E
08:30 - 09:45 Registration & Morning Refreshments  + Exhibition
10:00 - 10:15 Opening by Mohamad Talaat - Country Manager for KSA, Egypt and Libya, EMC Welcome & Opening Kingdom Ballroom E

View presentation »

10:15 - 11:00 Corporate Keynote by Dennis Hoffman - SVP of Service Providers, EMC Transform IT+Business+Yourself Kingdom Ballroom E

View presentation »

11:00 - 11:15 Case Study: by Dr. Marwan I. ALAhmadi - Chief Business Officer, Mobily Saudi ICT Market Insights Kingdom Ballroom E
11:15 - 11:45 Super Session by Fawaz Quaida - Customer Solutions Executive Data Center Architecture, Cisco Cisco: Leading Innovation in the Data Center Kingdom Ballroom E
11:15 - 11:45 Super Session by Deepak Narain - Regional Presales Manager, VMware Transforming the Heart of Your Business with VMware Kingdom Ballroom B
11:45 - 12:30 Coffee & Prayers Break - Exhibition
12:30 - 01:00 Super Session by Jay Cuthrel - Office of CTO, VCE VCE: The World’s Most Advanced Converged Infrastructure Kingdom Ballroom E
12:30 - 01:00 Super Session by Ziad Azar - IT Solutions Manager, MATCO Achieving Business Agility with EMC & MATCO Kingdom Ballroom B
12:30 - 01:00 Super Session by Bashir Dada (VP of Business Development) and Bassam Zantout (DC Solution Architect), AlJol Aljol: Delivering the Agile Cloud Infrastructure Kingdom Ballroom A
 3 Breakout Tracks
  Transform Infrastructure Transform Business
Transform Infrastructure 1 - Kingdom E Transform Infrastructure 2 - Kingdom B Transform Apps -
Kingdom A
Paris A
01:00 - 01:40 Building an Efficient and Flexible Virtual Infrastructure

View presentation »

DataCenter Transformation: System Integrator Difficulties  and Critical Success Factors: Case Study Virtualizing Oracle Mission Critical Apps

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Big Data Transforms Business

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Raddad Shanaa - EMC Hasan Bayanouni - ITS Zaher Haydar - EMC Ahmad Muammar - EMC
01:40 - 02:40 Lunch in Exhibition Area
02:40 - 03:20 Accelerating Storage Transformation: VMAX and VPLEX

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Transforming Backup and Recovery

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Virtualizing Microsoft Mission Critical Apps

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Disruptive Data Science - How Data Science and Big Data are Transforming Business, IT and People
Big Data Transforms Business

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Ali Mokhtar & Ahmad Shazly - EMC Syed Saleem - EMC Nizar Hussein - EMC Philip Roy - EMC
03:20 - 03:50 FLASH 1st - The Storage Strategy for the Next Decade

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Implementing Advanced Security Management

View presentation »

Consideration for Building Infrastructures for Post PC Era

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EMC Isilon Scale-out Storage is Ready to Transform Business

View presentation »

Hovannes Kasparian - EMC Richard Nichols - EMC RSA Umair Riaz - EMC Haider Aziz - EMC
03:50 - 04:10 Final Draw & Prizes
04:10 - 04:30 Team Pictures & Profile Pictures

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