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EMC Forum 2014

Doha  | 28th October 2014
Redefine IT and Business to a Software-Defined Enterprise – Attend EMC Forum!
Sponsored by: 


Why Attend EMC Forum?

Interact with colleagues at EMC Forums! From trends and cloud directions to use cases and discussions, EMC Forum covers it all. Connect with peers, learn from experts, and experience demos. EMC Forum is definitely time well spent.

Simon Walsh

Keynote Speaker,
Simon Walsh

Simon’s responsibilities include accountability for delivering growth, through meeting the needs of EMC’s customers and driving transformation across EMEA towards a consultative solutions capability. His responsibilities include portfolio development, segmentation, sales, new customer acquisition, customer service and overall commercial accountability for the P/L. Simon reports to Adrian McDonald, President EMEA.

Learn more about Simon Walsh

Abdulla Fakhroo

Abdulla Fakhroo

Abdulla Fakhroo is the IT Director of Qatar Chemical & Petrochemical Marketing & Distribution Company (Muntajat). Since he joined in 2013, he led a groundbreaking growth towards establishing an IT Center of Excellence (CoE).

Learn more about Abdulla Fakhroo

Adrian McDonald welcomes you to a bigger and better EMC Forum 2014.

EMC Forum has never been more about you – designed for you, by you and helping redefine your business. Learn more by viewing the video and discovering what’s in store for you at Forum 2014.

Event Date & Location

Venue & Cost: STRegis Hotel



Registration & Morning Refreshments


Amber room

Awabi room


Redefine Storage: EMC Storage Strategy
[Technical Deep Dive]

Muhammed Salama

Over the past 30 years, as we have transitioned from the mainframe era to the internet era to the recent birth of cloud computing and the explosion of mobile devices, we have seen the number of applications grow from thousands to many millions. This explosion of new and ever diversifying workloads has driven significant innovation in the storage industry. In this session we will examine how EMC’s Storage Strategy has been driven by these market forces. After this session, you will be able to rapidly differentiate between storage offerings from any vendor and have a better understanding on how to match the right EMC storage product for your datacenter.

Virtual Desktop Infrastructure (VDI)
Redefined [Technical Deep Dive]

Bassam Jbara

The way we work today is very different from the past. A more agile workforce is demanding work environments that are accessible anytime, from anywhere, on any device—all without losing performance. At the same time, business needs are changing; emerging new challenges include lowering cost, securing sensitive data, and supporting a BYOD strategy. In this session, learn how implementing a Virtual Desktop Infrastructure (VDI) using an All-Flash or Hybrid Array Strategy could be the answer to help solve these challenges. Explore how to improve end-user experience and productivity, reduce IT costs, improve data protection, and ultimately increase agility and flexibility for your business.


Redefine Possible with the XtremIO All-Flash Array.
Performance is only the beginning [Technical Deep Dive]

Haider Aziz

The chance to re-imagine an entire industry doesn’t come often and with XtremIO, EMC is doing just that. With a superior flash-specific architecture and unique capabilities that deliver superior value, XtremIO Redefines Possible in database, virtual server, and VDI environments. Learn why consistent and predictable performance is just as important as high performance and hear about the most advanced set of inline data services that simplify complex applications environments, deliver the most compelling user experience, and result in the most attractive economics. To learn more, please visit

Advanced Security Redefined
[Technical Deep Dive]

Karim Abilama

More attacks are being faced lately than ever before, with breaches reported across all industries. Organizations are evolving from 'how do we prevent a breach' to 'how do we most quickly detect and respond to a breach when it inevitably occurs’. This session discusses best practices for using intelligence-driven security for collection and analysis of threats, vulnerabilities and consequences. Whether small business or global service provider, security teams need to be equipped with the right tools in order to gain visibility, more quickly respond to incidents, and adequately distribute resources where they matter most.


Coffee Break


Plenary Room


Openning and Welcome

Samer DiyaCountry Manager


Keynote: The New IT Agenda



Integrated IT Vision & Roadmap

Abdulla FakhroIT Director For Muntajat Q.J.S.C.


Coffee Break

Grand Ball Room 1

Grand Ballroom 2


The Future of IT is Software-Defined - Thriving in the Mobile-Cloud Era

Maqsood SiddiqueSr. Systems Engineer

In the mobile-cloud era, billions of new mobile consumers will access millions of new applications and services. The business expectations on IT have grown exponentially and a fundamental change in how IT operates is required. VMware offers IT a unique opportunity to innovate. Instead of being a cost factor, IT becomes a transformative force to the business. In this session we will highlight how successful software-defined enterprises already operate at the speed of the business, reduced their time-to-market for new services by relying on IT instead of bypassing it, and how VMware enabled this transformation.

Better Together: The new choice in enterprise

Mr. Philippe MaigrotTechnical Pre Sales, Lenovo Middle East & Africa

Lenovo will discuss the growing needs of the current and future datacenter, and how powerful the combination of Lenovo and IBM System x will be in handling this ever dynamic market. Come to hear the exciting news around Lenovo's enterprise strategy and how our broad portfolio of products and solutions can help you grow and address your customers’ pain points.



Smart City: Redefine your IT infrastructure

Will Schipp

Grand Ball Room 1

Grand Ball Room 2

Amber room

Awabi room

Track Name

Redefine Cloud & Storage

Redefine Cloud & Storage

Redefine Big Data & Application

Data Security & Availability


Focus on Business and not infrastructure. A perspective from VCE

Tom O'Reilly

As companies large and small look to adopt Cloud as their preferred computing platform, a lot of the old rules associated with DataCenters no longer apply. A company investing in Cloud wants agility, innovation and a lower cost base from their IT organisation. Furthermore, many senior executives and Line of Business owners who fund these projects have been told that this is what they should expect. So, what are the keys to unlocking success, and how should your IT organisation be prepared to change to meet these demands?

Life In The FLASH Lane: with the XtremIO All-Flash Array Performance is only the beginning

Bassam Jbara

What is Flash, and why is it so different? How does it impact existing EMC products and enabled a whole new product category? Our customers' applications demand architecture choice; this session looks at Flash across EMC business units, with demonstrations highlighting the advantages of a Hybrid All Flash Array and a Purpose Built All Flash Array. It will also cover the impact of XtremIO on the industry and how EMC is driving the transition to flash with superior architecture and unique capabilities that deliver superior value with XtremIO. With XtremIO you not only get world-class scale-out AFA performance that is the most consistent and predictable in the industry, you also get the most advanced set of inline data services that Redefine what a storage array can do. To learn more, please visit

EMC Big Data:The Path To A Data-Driven Enterprise

Will Schip

The path to competitive advantage is being able to make predictions from Big Data. Therefore, the more you can build predictive analytics into your business processes, the more data driven and successful your organization will become. Organizations must first identify ripe use cases for Big Data and build out a roadmap for business transformation. Organizations must then take a low risk, best-of-breed approach to quickly transform from a rigid, siloed infrastructure to modern, agile one. In addition to technology, organizations must develop the skills and organizational processes necessary to adopt Big Data and become data-driven.

Redefine Data Protection: What's new with EMC Back up

Ravi Baldev

Regardless of how much data you have, what applications are creating it or where it resides, all data needs protection. EMC sets the stage for this new data protection reality, one that demands increased user control and visibility, a protection continuum and “as a service” consumption models. If you are having difficulty meeting your data protection requirements in an "IT as a Service" world? Learn how recent technical developments in Avamar, NetWorker, Data Domain, Data Protection Advisor and Mozy can solve the most difficult data protection challenges with advanced integration with enterprise apps and virtual environments as well as cloud backup solutions for enterprises and services providers.



ReDefine Enterprise Storage

Muhammed Salama

The EMC VMAX Family is the world’s most powerful, trusted, enterprise-class storage solution for data center consolidation, mission critical applications, and hybrid clouds. In July we announce the next generation VMAX ("VG3R"), the foundation for mission critical cloud. In this session customers will learn the new capabilities that will deliver power at scale, on demand services, and maximum control.

Optimizing Oracle Infrastructure

Sam Afyoni

Oracle customers are seeking ways to free budget for investment in new Oracle software and features, while also wanting to optimize their existing infrastructure to take maximum advantage of their Oracle investment. This session outlines strategies and best practices to design IT for maximum quality of service and agility, while also providing IT the ability to standardize for maximum cost savings. Best practices and use cases will be provided, including TCO modeling to show how to reduce Oracle TCO up to 26% through hardware, software and maintenance savings.

Redefining Availability and Disaster Recovery With VPLEX and RecoverPoint

Ravi Baldev

EMC continues to accentuate its unique ability to address the full data protection continuum by offering continuous availability, mobility and disaster recovery for more environments and multi-site configurations. EMC introduces VPLEX Virtual Edition - the industry's first virtualized solution that offers both continuous availability and data mobility in a low-cost, 100% software deployment. And, EMC introduces MetroPoint topology, an industry-unique 3 site business continuity capability for mission critical applications.



Cloud Infrastructure Redefined: Delivering “Anything-as-a-Service”

Wael ElNadi

The era of the 3rd Platform is upon us—so how can you capitalize on the massive opportunity it represents? Learn how we're redefining cloud infrastructure to optimize your data center for the 3rd platform, while serving the continuing needs of the 2nd. EMC is making “Anything-as-a-Service” possible with Converged Infrastructure and EMC’s hybrid cloud solutions, so you can serve the needs of your business today – and tomorrow. Learn how you can drive greater business value by empowering on-demand, self-service capabilities to your end-users. With agility, efficiency, security, and control, redefine your own success in this new era of opportunity.

EMC ViPR & ECS: A Lap Around Software-Defined Storage

Prashant Maiti

Concerned with data growth, controlling CapEX and want all the value of a public cloud but at the right price and control point? Then you won't want to miss this session. Come hear how ViPR and ECS can change cloud economics to help you fundamentally redefine your business. This session focuses on key capabilities of ViPR Control Services and Data Services, new product features and will introduce ECS - the world's first commercially available complete web-scale storage infrastructure for your data center.

Data Lake: An Evolution in Data Infrastructure

Will Schip

IT departments are turning to Data Lake strategies to lower costs as data grows, and meet business demands through high-performance, self service access and analysis to all data sources. In this session, we will cover the EMC’s documented and proven Data Lake solution, enabling Big Data technologies such as Hadoop and Software-defined Storage to minimize data siloes, and significantly alter the cost dynamics to store all, new and multiple data types in a scalable, distributed environment. EMC’s solution brings together hardware, software and services elements from across the federation, most notably Isilon, Pivotal, ViPR, EMC Global Services and PS@E.

Redefine EMC Video Surveillance: From Edge to Core

Fredi Issa

Learn how EMC Video Surveillance helps you meet the needs of an open, flexible and cost-effective video surveillance storage infrastructure. Video Surveillance architectures are gravitating toward more of a distributed model. EMC’s video surveillance solutions cover the storage needs of the entire surveillance infrastructure, from on-the-edge components to a large, scalable central storage repository.


EMC Hybrid Cloud: Optimize your infrustructure to address business requirements

Umair Riaz

EMC Hybrid Cloud empowers IT to be a broker of cloud services – providing the control, and visibility that IT organizations need, and the on-demand self-service that developers and application users expect. Users can easily provision standardized services directly from an application marketplace portal, with transparent pricing. Delivering these resources from private and public clouds – with the characteristics that workloads demand – all built on policies set by IT.

Redefine your IT management with Storage Resource Management and Service Assurance suites

Prashant Maiti

Manage and optimize your physical and virtual infrastructure for speed and assurance. Learn how you can use the SRM Suite to solve common, day to day storage management challenges such as capacity planning, performance troubleshooting and chargeback reporting and how you can automate management reporting to free up resources for more important tasks. And learn how Service Assurance Suite addresses a broad range of management needs such as visibility, monitoring, troubleshooting, and control for maintaining high levels of operational availability and performance

Building a Multi-protocol, analytics-enabled, Data Lake with Isilon

Eric ElMasry

Come learn why businesses around the globe are centralizing their file data into a multiprotocol data lake that is analytics-enabled and has multiple consumption models.

How Intelligence-Driven Security Solutions Redefine the Threat Landscape

Hatem Ali

This presentation dives into the technical details of an intelligence-driven platform for security and explains how best to respond to the latest and most persistent threats. Security teams today need four things to gain the upper hand and be better positioned to protect against attacks as well as respond quickly when incidents occur:
• Better visibility: see everything happening from networks to servers, applications and endpoints.
• More contextual data and analytics: prioritize issues more effectively and concentrate resources on issues that have the most impact
• Actionable intelligence from diverse sources, both internal and external: help security teams find what to look for in a more automated way and respond more quickly
• Scalable architecture: support new data sources, applications, and analytic approaches


Lunch & Networking


simon walsh

Simon Walsh

EMC’s Chief Operating Officer, EMEA

Simon’s responsibilities include accountability for delivering growth, through meeting the needs of EMC’s customers and driving transformation across EMEA towards a consultative solutions capability. His responsibilities include portfolio development, segmentation, sales, new customer acquisition, customer service and overall commercial accountability for the P/L. Simon reports to Adrian McDonald, President EMEA.

In his position, Chris is responsible for the development of VCE’s comprehensive go-to- market strategy and for execution of our extensive global channels program. His focus on strategy and execution has enabled him to quickly improve the alignment, enablement and overall success of VCE’s critical relationships with its investors—Cisco, EMC & VMWare—and partners.

Chris joined VCE in 2010 as Senior Director of VCE’s Worldwide Service Provider (SP) sales organization. During his tenure leading SP Sales, Chris built a global team of Sales Account Managers, vArchitects and leaders who set the foundation for VCE’s success within the segment. Later, as Vice President of VCE’s Northeast & Canada Sales Division, Chris quickly attained triple digit revenue increases to contribute to VCE’s explosive growth.

Prior to joining VCE, Chris managed Cisco sales teams focused on commercial, enterprise, and Tier-1 Service Provider customers. Chris, who is a graduate of The Citadel, The Military College of South Carolina, served as an Infantry Officer in the United States Marine Corps. He lives with his wife and son in a suburb West of Boston.

Abdulla Fakhroo.jpg

Abdulla Fakhroo

IT DirectorIntegrated IT Vision & Roadmap

Abdulla Fakhroo is the IT Director of Qatar Chemical & Petrochemical Marketing & Distribution Company (Muntajat). Since he joined in 2013, he led a groundbreaking growth towards establishing an IT Center of Excellence (CoE).

Fakhroo is an inspirational leader who can see the full picture without loosing sight of fine details. He is backed up with 18 years of experience in delivery areas of IT infrastructure, virtualization, governance, service management, project management, strategic planning, performance management and information security in major organizations such as Qatar Petroleum, Qatar Foundation, Tasweeq, Weill Cornell, Texas A&M, among others.

The session demonstrates how elements of vendor’s technology solutions fit in the overall picture of establishing end-to-end world class IT for the knowledge-based economy.

vLab Demos

Visit our V-lab Demos in the exhibition to explore latest technologies and experience our hands-on demos for the first time.

EMC Hydprid Cloud

Station #1

Application Protection Management

EMC Software Defined Storage

All-Flash Scale-Out Storage

Exploring new EMC Unified Storage

Data Lake Unification

Enabling Active/Active Datacenter

Info Archive documentum

Data Protection with EMC NetWorker

RSA Security Analytics


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Diamond Sponsors

Gold Sponsor

Silver Sponsor


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