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EMC Forum 2013

Lead Your Transformation

Learn how EMC cloud solutions transform IT and business. Attend a complimentary EMC Forum and explore how Cloud transforms IT, Big Data transforms Business, and Trust transforms Cloud.

Doha – 9 October 2013

Sponsors

Why Attend EMC Forum?

From business trends and cloud directions to real-world use cases and interactive discussions, EMC Forum is definitely worthwhile. Connect with peers, learn from experts, and get solution demos. Hundreds of your colleagues attend; you should, too!

Keynote Speaker,
Patricia Florissi

Patricia Florissi holds the title of Vice President and Global Chief Technology Officer (CTO) for EMC Sales. As Global CTO, Patricia’s responsibilities include defining mid and long term initiatives that strengthen and expand EMC’s technical and strategic positioning in the market.

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Patricia Florissi

EMC Forum EMEA 2013
Lead Your Transformation

Get ready for EMC Forum 2013 – the one-day technology conference that helps you lead your company’s IT and business transformation.

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Event Date & Location

Date: 9 October, 08:30 - 18:00
Venue & Cost: St. Regis, FREE
Address: Doha West Bay * Doha, 14435 * Qatar
Phone: + 974 44460000

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St. Regis

Agenda & Downloads

08:30 – 09:00 Welcome and Opening by Samer Diya, EMC Qatar Country Manager
09:00 – 09:45 Keynote: LEAD YOUR TRANSFORMATION by Patricia Florissi, Vice President & CTO Global Sales
09:45 – 10:30

EMEA Diamond: Cisco
Leading Innovation in the Data Center
Ali Tareque
Venue: Abalone Room

Attend this presentation to learn the advantages of Cisco UCS, Cisco Unified Fabric, and Cisco Unified Management. The Cisco Unified Data Center can change the economics of the data center by unifying networking, compute, storage, virtualization, and management into a single platform. The results are operational simplicity and business agility, which are essential for virtualization, cloud computing, and deploying IT-as-a-Service. Find out why infrastructure matters and how Cisco and EMC solutions can decrease costs, enhance scalability, and improve performance.

EMEA Diamond: VMware
VMware and EMC: Enabling IT as a Service for Your Organization
Hervé Renault, Senior Director, Pre-Sales, Southern EMEA
Venue: Grand Ballroom 2 & 3

Abstract - IT Departments are under pressure as never before. Businesses are demanding both agility and cost reduction while at the same time diverting more of their resources to external cloud services, unbound by regulatory restraints. During this session we will explore how VMware and EMC can help IT meet these demands by transforming from a cost centre into the supplier of agile business services whilst taking full advantage of cloud economics.

10:30 – 11:00 Break
  Cloud/Storage/Apps Big Data/Trust Deep Dive
  Venue: Grand Ballroom 3   Venue: Abalone   Venue: Awabi   Venue: Amber  
11:00 – 11:35

Lead Your Cloud Transformation. A structured approach.

A typical IT department spends an unsustainable 70% of its budget on maintenance, with little room for innovation.
IT has reached a tipping point, but toward what? The Software-Defined Data Center.
Join us for an inside look at this next generation of IT architecture, and the transformative steps necessary to deliver ITaaS.

 

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Sadi Awienat

True Storage Virtualization with EMC ViPR Software-Defined Storage/Increased Visibility, Control, and Proactivity with EMC SRM

The Storage Resource Management Suite provides comprehensive monitoring, reporting, and analysis for heterogeneous block, file, and virtualized storage environments.
It enables you to visualize application to storage dependencies, analyze configurations and capacity growth, and optimize your environment to improve return on investment. To be successful in today's world, enterprises and service providers need to transform storage to reduce management and operational complexity automate storage for better operational efficiencies, and provide users with simple, on-demand storage access. This session explains how EMC ViPR, the first truly open software-defined storage platform, abstracts EMC and non-EMC storage from physical arrays into a single pool of virtual storage. You’ll learn how it centralizes storage management and monitors utilization, performance and health, and how the open, API-driven storage platform the creation and delivery of global data services that span block, file and object storage.

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Hatem ElMohandes

Big, Fast Data and the Path to New Business Value

The new data world runs on applications accessible around the clock from any device.
To provide data at speed and scale requires a multi-tiered data strategy combining in-memory data management with a peta-scale database for deep analysis.
This session outlines EMC’s Pivotal platform and how it merges Big and Fast Data to create new business value.

 

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Ahmad Muammar

VDI Deep Dive

Will be discussing the View architecture and key benefits and features of the View solution;
also the main steps for deploying VMware View, storage sizing, user profiling and best practice

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Haider Aziz
11:35 – 12:10

Next Generation Unified Storage: VNX Re-defines Midrange Price/Performance

Learn about the world's top-performing storage, data protection, and cloud solution for midrange environments.
EMC VNX Unified Storage accelerates the transformation and protection of virtualized and cloud data centers through deep integration of solutions, applications, management, and storage in high-speed protection storage architectures, delivering the industry's best price/performance

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Ehab Abbas

Virtualizing Your Business Critical Applications the Case of Oracle

To virtualize Oracle applications requires infrastructure design and deployment that maximizes performance and efficiency of application owners and storage administrators. This session will review EMC best practices and use cases for virtualizating business critical applications, with lessons from customers and EMC’s global IT organization.

 

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Ammar Fayoumi

Transforming SAP Landscapes for Cloud Computing and HANA Analytics

SAP customers are optimizing IT management through cloud computing to free up resources to focus on SAP HANA data analytics for better business intelligence and competitive advantage. This session will discuss how an EMC virtual infrastructure can enable a high performance, highly available virtual environment for both SAP Cloud and HANA analytics, simplifying IT management, increasing productivity, and lowering costs.

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Mohamed Basti
12:10 – 12:45

Continuous Availability Over Distance

EMC VPLEX extends High Availability beyond the limits of typical active-passive DR solutions. With a unique Active-Active architecture, VPLEX provides the foundation for Continuous Availability for your data and mission critical applications. Learn how to achieve zero RTO and zero RPO across data centers even in the event of a complete site failure.

 

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Muhammad Salama

EMC VSPEX: Proven Infrastructure That Is Simple, Efficient, And Flexible

EMC VSPEX-a complete cloud solution, proven by EMC and delivered by partners-lets you choose the technology in your infrastructure without the need to design, integrate, and deploy individual components. Learn how VSPEX makes it easy to deploy private clouds, virtual desktops, and virtualized mission critical applications.

 

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How Big Data Can Fuel Bigger Growth

In the right hands and handled strategically, the massive amount of information that companies collect today can become
a valuable new asset. Players seeking additional organic revenue streams should consider tapping their Data
trove to power a new Information Services growth engine.

 

Massimo Cannizzo Managing Director, South East Europe and Middle East Accenture

How to Backup your Virtual Infrastructure

To reach your virtualization goals, you have to get backup right or it will slow you down.
This session shows you how to turn backup from a bottleneck to an enabler.
You’ll learn how EMC backup solutions optimize protection for VMware and Hyper-V environments, including VSPEX and Vblock, accelerating your cloud deployments

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Ravi Baldev
12:45 – 13:15 Break
13:15 – 13:50

Change the Game with EMC Backup and Archive

The game is changing. Backup and Archive are no longer just defensive tactics; they are offensive strategies that accelerate business.
You need the right game plan to meet today’s requirements and evolve for what’s next.
This session will map how EMC’s backup and archive strategy will enable you to deploy a Protection Storage Architecture to keep you ahead of the game

 

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Ravi Baldev

Data Protection and High Availability Presented by Abdul Rahman Jaroudi , Head of Infrastructure, Commercial Bank of Qatar

True Storage Virtualization with EMC ViPR Software-Defined Storage
To be successful in today's world, enterprises and service providers need to transform storage to reduce management and operational complexity automate storage for better operational efficiencies, and provide users with simple, on-demand storage access. This session explains how EMC ViPR, the first truly open software-defined storage platform, abstracts EMC and non-EMC storage from physical arrays into a single pool of virtual storage. You’ll learn how it centralizes storage management and monitors utilization, performance and health, and how the open, API-driven storage platform the creation and delivery of global data services that span block, file and object storage.

Increased visibility, control and proactivity with EMC SRM
The Storage Resource Management Suite provides comprehensive monitoring, reporting, and analysis for heterogeneous block, file, and virtualized storage environments. It enables you to visualize application to storage dependencies, analyze configurations and capacity growth, and optimize your environment to improve return on investment.

Abdul Rahman Jaroudi , Head of infrastructure, Commercial Bank of Qatar

Transform your Network Surveillance

EMC is a leading provider of information infrastructure systems, software and services; in particular the management and storage of data.
The EMC CCTV Security division specialises in helping both public and private sector entities to migrate their legacy security camera systems to a digital network to enable them to manage, archive, protect, authenticate and scale their video surveillance system more effectively with advanced content management, analytics and enterprise-class architecture solutions

 

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Fredy Issa

Boosting your Applications with Flash

Flash Technology is transforming today's enterprise data centers. Will discuss EMC’s Flash strategy and different Flash technologies that dramatically improve application performance by reducing latency & accelerating throughput, and deliver unprecedented performance for the most demanding applications that require high levels of random I/O performance such as OLTP databases, server virtualization, database analytics, and VDI.

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Muhammad Salama
13:50 – 14:25

Transform End User Computing with EMC and VMware Cloud Solutions

Migration to Windows 7 and 8 leads many customers to deploy virtual desktop environments. EMC technology, solutions, and consulting services have helped customers reduce cost and risk for millions of these user migrations. Learn how EMC VNX, FAST, EMC VSPEX, and VCE Vblock System solutions can help you transform the way you deploy virtualized infrastructure and applications.

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Haidar Aziz

Rethink Storage: The Next Generation of Scale-out NAS

Come find out what makes Isilon the industry-leader in Scale-out NAS. Learn the latest innovative capabilities, ease of file storage and how to alleviate traditional storage challenges. This session provides an overview of the instant capital and operational efficiencies which Isilon’s scale-out NAS portfolio can bring to your IT environment. Learn how Isilon enables you to focus on the data and liberates you from wrestling with the complexity of traditional storage.

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Norbert Funke

Joining Forces: Bringing Big Data to your Security Team

How can you use the flood of security-relevant Big Data to improve your security profile?
How can organizations secure the Big Data systems themselves?
This session discusses the opportunity for the security team’s newest member to improve protection and reduce risk, focusing especially on the critical role of security strategy and management

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Hatem Ali
14:25 Lunch

Keynote

Patricia Florissi Vice President, Global CTO Distinguished Engineer EMC Corporation

Patricia Florissi holds the title of Vice President and Global Chief Technology Officer (CTO) for EMC Sales. As Global CTO, Patricia’s responsibilities include defining mid and long term initiatives that strengthen and expand EMC’s technical and strategic positioning in the market. Patricia also acts as the liaison between EMC and our customers and partners, to place EMC technologies in the context of their businesses, fostering stronger alliances and delivering higher value solutions to EMC clientele. Patricia holds the honorary title of EMC Distinguished Engineer, having been nominated in October 2007.

Patricia joined EMC in February 2005 via the System Management Arts (SMARTS) acquisition as a Distinguished Technologist in the Ionix business unit, and became the CTO for Ionix in November 2005. As CTO, Patricia was responsible for defining, and communicating the medium- to long-term vision EMC would embrace for delivering solutions to automate the management of Information Infrastructure resources. Patricia was appointed Strategic Initiative Leader for Governance, risk and Compliance (GRC) in August 2008, where she was responsible for leading the research, design, execution, and communication of EMC’s GRC vision and strategy. Patricia was appointed Americas CTO in January 2010, Americas and EMEA CTO in April 2011, and Global CTO in July 2012.

Before joining EMC, Patricia was the Vice President of Advanced Solutions at Smarts in White Plains, New York. In that capacity, Patricia was responsible for researching emerging technologies and for defining the strategy that Smarts would take in bringing solutions to market to address the challenges introduced by these technological advances. Patricia led the research, design, and first release of over half a dozen products.  These have been driving millions of dollars in revenue and still remain in the market today.
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Patricia is an EMC Distinguished Engineer, holds a Ph. D. in Computer Science from Columbia University in New York, graduated valedictorian with an MBA at the Stern Business School in New York University, and has a Master's and a Bachelor's Degree in Computer Science from the Universidade Federal de Pernambuco, in Brazil. Patricia holds multiple patents, and has published extensively in periodicals including Computer Networks and IEEE Proceedings.

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